TikTok's usage has truly exploded. (+1) 202-857-8562 | Fax Quick: Whatsthe most popular social media platformin the world? Snapchat has approximately265 million daily active usersworldwide. Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . (Wordstream) The average conversion rate for Facebook ads is 9.21%. So, how big is social media and how has it evolved today? It is a subsidiary of The Pew Charitable Trusts. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. We gathered this data from a variety of different sources. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. (+1) 202-419-4372 | Media Inquiries. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. Social media penetration = active users vs. total population. 1:11. Key statistics. Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. However, 85 percent of people believed . In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. The average penetration rate globally is 49%. The most shocking is the rise of TikTok. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; Release Date: May 24, 2021. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. WhatsApp - 2.00 billion. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. For many users, social media is part of their daily routine. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. On average, Facebook users spend about 34 minutes per user session. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. /Length1 97204 47% use social to learn about new trends. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Even though Facebook and YouTube currently dominate the online marketing space, Instagram is a fast-rising star. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. For example, Filipinos spend a little over four hours a day . In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. %PDF-1.7 According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. Summary. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. data than referenced in the text. The current percentage of people using social media is 56.8% of the worlds total population. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. 61% use social to communicate with family, friends and acquaintances. data than referenced in the text. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). However, TikTok and Reddit are still attracting users at an accelerated pace. An average of 1.3 million new users each day embraced some social media platform in 2020. Most other social media sites require users to be at least 13 years or older. Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. YouTube is a powerhouse for social media marketers and content creators. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Time spent on the site per visit is over 10 mins. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Well, the function itself is kinda look alike with WhatsApp. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. (Source: Pew Research) The most popular platforms are YouTube . With430 million users, its more popular in the U.S. than in other countries. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. This year, we welcome 21 CAnD3 Fellows to our Training Program family. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . Pew Research Center regularly studies the changing information and media ecosystem in the United States. 43% use social to get breaking news. In 2020, the total number for social media ad spending was $40.34 billion. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? Clicking on the following button will update the content below. Lyme disease is the most common vector-borne disease in the United States. Teens are more likely to say social . The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Yet, these global statistics gloss over some significant differences from one country to another. This message board app has gotten a bit of a glow-up in recent years. As of April 2021, it was thethird most downloaded appoverall. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. UAE Social Media Statistics 2021 : Infographics. It was thefourth most downloaded appin April 2021. Are you interested in testing our business solutions? Which gender uses social media more by platform? The Consumer Price Index (CPI) rose 1.9% this quarter. Social Media Facts 2022 on TikTok. >> YouTube hasa truly global audience, with users in over 100 countries. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. Thanks! It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Leading social media apps worldwide in 2022, by downloads (in millions) Most popular social networks worldwide 2021, by reach Most popular social networks worldwide 2021, by reach Global. This text provides general information. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? The World Health Organization estimates global life expectancy to be 73 years. Since January 2020, active social media usage has increased by 13%, or 490 million users. Some users have experienced threats of violence online and have . There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. We are happy to help. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. By comparison, this shows just how mobile social media is. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. /Type /Stream Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. This is nearly 54% of the total global population. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. This represents an increase of 490 million users year over year. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Explore the patterns and trends shaping the social media landscape over the past decade below. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. The average Facebook user will engage with12 ads on the siteeach month. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use About two-thirds of Americans (64%) say social media have a mostly negative effect on the way things are going in the country today, according to a Pew Research Center survey of U.S. adults conducted July 13-19, 2020. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. All CTRs for Q1 in 2020 trended downwards. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. Research Lead covering advertising and marketing. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world.
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