The money saving car insurance advert with Judi Dench doing her "M from the Bond films" routine. Ant and Dec's hilarious series of adverts for banking giant Santander The campaign launches on Sunday 12th September 2021. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. Santander Advert Actor: Who is Origami Man? 2023 Copyright Marketing Beat. On Quality, when the campaign launched it was second behind just Nationwide in a list of bank brands. The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. Parker says the marketing team wasnt apprehensive about replicating the success of the first ads, instead arguing its only challenge was to ensure the second instalment stayed fresh. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. This time is Santander time with its new advert "Stop, Hammer time!" a spot created by the advertising agency House 337 and Merman in consultation with Mitre Studios. Registered in England and Wales. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth. Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. Despite this, over six in 10 UK children and young people say they havent yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". Thats a whole different bank. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. Ant and Decs adverts are absolute rubbish you cant take anything they do seriously I switch them off what a waste of Santanders money to pay for them please get rid of them permanently. We also have several accounts with them. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Please make it stop. Questions To Ask Oneness Pentecostal Believers - QUESTIONSD The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. Ant and Dec are reported to have signed a 40million, three-year deal with ITV earlier this year. Well said. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. As if they eat Maccies. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. He enthuses: "Lets be honest, no one really likes bills, but origami bills - well thats more like it.". This field is for validation purposes and should be left unchanged. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. New Nationwide advert with the three women talking your not the only one, its the voice of the main speaker just not pleasant to listen to. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately It suggests various funny financial solutions including providing tiny coffee shops in their branches so customers can save money on their daily coffees. It was created for the brand: Santander, by ad agency: House 337. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Ant And Dec Santander Advert Cast. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. "So, when its thrown into conversation that Ant & Dec sounds a bit like Santander you cant ignore that, its an absolute gift. The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. Do we love Ant and Dec? Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Listen to article Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. At 31 December 2018, the bank has c23,800 employees. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. Meet the Cast of the Santander Commercial. Ant and Dec launch 'bank of Antanddec' with Santander Im A Celebrity South Africa star Helen Flanagan shocks viewers with behaviour tonight. The Santander commercial has an amazing cast of well-known actors and actresses. Some customers have even threatened to leave after seeing the companys new advert, which features the Britains Got Talent presenters discussing the launch of their own bank. Santander rebrands as Antandec marking the duos return to TV. Our Financial Services Register number is 106054. Your email address will not be published. Registered Number 2294747. This time the boys are on a mission to help customers spot scams before they fall victim to them. Even the silliest of ideas should be taken seriously. Johns hopkins all children's hospital t shirt men umschalten. 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It has been used in many ads like Cheetos Super Bowl commercials. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. We are confident that we have done our due diligence on the partnership and although we appreciate that not everyone may be a fan of the duo, the reaction among both the public and our colleagues has been overwhelmingly positive.. Love this, love the lads. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. Ant and Dec have earned a reported 4 million for their latest Santander ad campaign. The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. Grow up haters, move on in life. It is the first ad campaign featuring the pair since Suzuki pulled creative featuring the pair after Ant McPartlin was fined for drink driving. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Darrell Davy joins the cast of a worldwide hit Netflix series - More info to follow; Pete Picton joins the cast for the UK tour of Catch Me If You Can; Lizzie Wofford joins the cast of a long running West End Musical. Ant and Dec's Santander Advert Paycheck . Santander claims Ant and Dec campaign is boosting brand love The campaign, which launched in December, stars the duo promoting . after Ant McPartlin was fined for drink driving. - to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. A video of Ant and Dec from ITV on. What did you think of Santanders Ant and Dec advert? contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. Your email address will not be published. Banking scams cause untold damage and misery, even suicides. Watch the ad again and understand the irony. Anyone notice how Freeview have muted out any mention of Colin calling the other alien character a queen, presumably for obvious reasons. Outside of these hours please call 0800 5877708. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. - YouTube A video of Ant and Dec from ITV on Santander advert. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. Whats more, Santanders partnership with Twinkl is streets ahead, bringing financial education into classrooms and homes.. Your email address will not be published. Interested in creative campaigns? Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. Seriously reconsidering going back., Another commented: Ive been with Santander a long time but if these two are endorsing it time to rethink. Who Is In The Santander Advert 2023 Updated He must be having some sort of competition with the Flash poodle. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. 2023 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. . Genuinely hate this advert. Some customers have even threatened to leave. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. Express. He says: Its about keeping it interesting and we want people to enjoy these ads. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. Santander announces Ant & Dec as new brand ambassadors Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. 'Back to School' is a collaborative effort between. Fortunately, Santander has teamed up with Twinkl an online educational platform to launch free, curriculum-friendly learning materials for kids on finances. more. Getting this idiot to advertise your product. Worst advert on TV at the moment (Part 13) - Page 295 Ant and Dec rip-off Santander's branding with rival bank Antandec Media EnquiriesMiranda SeymourT: 020 7756 4189M: 07860 857999E:Miranda.seymour@santander.co.ukDeborah LewisT: 020 7756 4212M: 07845 051939E:Deborah.Lewis@santander.co.uk. In the ad, CEO Dec has an. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. To receive more marketing news just like this subscribe to our FREE daily newsletter. The line 'Hammer time' changed to 'Scammer time.' to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Privacy Policy. Presenters Ant and Dec have won UK National TV Awards (voted by viewers) every year for the past 20, so it's fair to say that they're popular with a large chunk of the population - whatever we might think. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. I would never bank with you whiles these Muppets keep advertising,do they not have enough money. Ant and Dec enlist origami expert in fun new banking TV advert extra campionario Ant & Dec's Pre-Dection | I'm A CelebrityExtra We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.. The Geordie duo are . The technical storage or access that is used exclusively for statistical purposes. www.santander.co.uk. The partnership was facilitated by leading talent agency YMU Group. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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